The Samsung Ads Advanced Audience Solution empowers users with precise targeting capabilities and real-time insights, simplifying the creation and management of complex audience segments with an intuitive interface and data-driven features to enhance campaign performance and decision-making.

Audience Insight is a brand-new tool that takes the place of the old audience profile feature. It’s designed to give users a deeper understanding of their audiences, with more ways to explore, customize, and refine segments. Now, it’s easier to adjust campaigns and get the insights needed to make smarter decisions.

Look-Alike Audiences is a robust feature designed to expand audience reach and boost brand awareness. By analyzing existing customer data, it identifies new users with similar behaviors and traits, making it easier for advertisers to connect with a broader yet relevant audience. This targeted approach helps brands maximize their marketing efforts, reach new potential customers, and increase overall campaign effectiveness.

Creating an audience with the traditional Audience Builder can be time-consuming, requiring many manual steps, and often results in a less-than-ideal audience size. To solve this, I led an MVP project to integrate AI, offering smart recommendations for optimizing audience size and composition. This made the process faster, more intuitive, and better aligned with user needs.

The Security Role Management page enables admins to create and manage user roles within the affiliate software. It allows setting a role’s name, description, status, and access levels for various elements like modules, merchants, commission deals, and data visibility. This ensures tailored permissions, providing a secure and efficient way to manage user access.

Diaryz, formerly Memoryz, is a community-driven app designed for caregivers and care receivers. It offers a user-friendly setup where users choose their role and have the option to participate in a supportive community. By sharing experiences, users can connect with others in similar situations, making caregiving more connected and collaborative.