Samsung Ads: AI Audience Assistance
Creating an audience with the traditional Audience Builder can be time-consuming, requiring many manual steps, and often results in a less-than-ideal audience size. To solve this, I led an MVP project to integrate AI, offering smart recommendations for optimizing audience size and composition. This made the process faster, more intuitive, and better aligned with user needs.
COMPANY
Samsung Ads
Project Overview:
The audience creation process was cumbersome, requiring users to complete numerous manual steps that were both time-consuming and error-prone. Despite their efforts, the resulting audience size often failed to align with their campaign goals, leaving users frustrated. The lack of guidance and optimization options meant that users had to manually adjust audience segments with limited support, making the overall experience less efficient and effective.
RESULTS:
The AI integration streamlined the audience creation process, reducing time spent on manual steps and minimizing errors. Users achieved better-aligned audience sizes for their campaign goals, leading to increased satisfaction and a more intuitive, efficient experience.
