Samsung DSP: Audience Targeting
The Samsung Ads Advanced Audience Solution empowers users with precise targeting capabilities and real-time insights, simplifying the creation and management of complex audience segments with an intuitive interface and data-driven features to enhance campaign performance and decision-making.
COMPANY
Samsung Ads
Project Overview:
The Audience Solution project was aimed at replacing Samsung’s outdated audience creation tool, which was inefficient and struggled to handle complex audience-building needs. I led the redesign effort, focusing on creating a more intuitive, user-friendly tool that streamlined the entire audience creation process.
RESULTS:
The time required to create new audiences was reduced from 8 hours to less than 1 hour, a change that not only streamlined operations but also unlocked an additional $15M in incremental revenue annually. The success of the project earned me the High Impact Award from the Product & Engineering department, solidifying its importance to the company’s growth.
Audience Listing Page
The Audience Listing Page offers a clear and organized overview of all your audiences. It displays essential details like audience names, creation dates, status, data costs, and estimated reach—all in one place. The layout is designed for easy scanning, allowing users to manage multiple audiences effortlessly, making their workflow smoother and more efficient.
Audience Selection Page
The Audience Selection Page simplifies picking and refining your target audiences. With improved navigation and filtering options, you can quickly find specific segments and fine-tune your targeting with just a few clicks. The design focuses on making the process easy and intuitive, helping you select audiences faster and with less effort.
Real-Time Data Insights
This section provides real-time insights, giving users immediate feedback on audience size, reach, and data costs as they build or tweak their audiences. With dynamic charts and metrics, users get a clear and current view of how their audience is performing, all within the audience solution. It keeps everything you need in one place, making the process smooth and efficient.
Boolean Page
The Boolean Page lets users build complex audience segments with advanced Boolean operators. It simplifies combining different criteria, making it easy to create highly customized audiences tailored to specific needs.
